How AGRIPRENEURS Started
Ciel Recuerdo, a postgraduate student in the Blockchain Development Program at George Brown College, is the visionary behind AGRIPRENEURS. The idea for her startup emerged after she learned from her cousin in the Philippines about how intermediaries manipulate market prices. Her cousin, who employs farmers in his construction business, revealed the extent of this market distortion.
Motivated by these insights, Ciel conducted extensive research and interviews with rice mill owners, farmers, and traders, uncovering another critical issue: a lack of transparency in rice procurement.
Leveraging her professional experience in B2B e-procurement, payments, microservices, and systems integration, coupled with her knowledge and skills in blockchain technology, Ciel has been instrumental in developing innovative solutions and architecture to address these challenges effectively.